Upcycling, which can be defined as "recycling upwards," is a process of reusing materials or products that are no longer in use, in order to create higher-quality objects or products .
The upcycling trend is not new. However, it has been steadily gaining momentum since the start of the “health crisis”, to the point of appearing in fields as diverse as fashion to decoration and even marketing.
"Nothing is lost, nothing is created, everything is transformed. Is there a quote more appropriate today to the world of fashion, among other things, than that of Antoine Lavoisier, although it was spoken several centuries ago.
Simply put, it's about making something new out of something old, or deconstructing the raw material we use , resulting in a gain in quality and added value for the final product.
When we upcycle, we reuse... but above all, we take ownership of the object to give it a new life, often very different from its original purpose . ♥
